Or: When are we going to see a femdom best seller?
I get this as a compliment/question, when people find out about the whole femdom writer thing. People assume that I’m positioned to write the next Fifty Shades of Grey. Only for F/m relationships. Unfortunately as awesome as it would be to produce a work of BDSM erotica that’s so popular that you can buy licensed pyjamas and softcore sex toys based on it, that’s not going to happen. Not without a bunch of variables being taken into account at least.
It’s not just that the average writer no more makes the best seller list than the average person who runs makes the Boston Marathon. The success of 50shades is also part of the genre that birthed it, and the cultural underpinnings that define pop culture’s approach to sexuality. But first, before I delve in a little deeper, a back story about the book for those living under a rock.
Fifty Shades of Grey is a trilogy about a BDSM relationship between virgin Anastasia Steele, the sub, and a billionaire hunk dom, Christian Grey. It not only crawled from ebook sales into the mainstream, but more to the point, began as a Twilight fan fiction where the two leads of that franchise were stripped of the supernatural and sent to college. When that got popular, the author changed the names to avoid getting sued and monetized it, building a following from the amateur reader/writer online groups. Pay attention, this origin story is just as important as the BDSM parts of the books.
One of the important things that defines 50shades is how classically part of the romance genre it is, including its parentage and all the various things that combined together, even more than just people wanting to read about kink in general, that pushed it to the forefront. Part of its success is that it is extremely formulaic.
Critics of the books get bogged down in two places, how badly written it is, which I think is unfair even if it’s true, and other critics point out how poorly representative it is to healthy relationships, kinky or otherwise. News articles trying to be click bait hammered the End of Feminism angle, trying to argue that all women are femsubs and that’s because having jobs and personal autonomy is not natural for them, something they’ve been saying every single time people pay attention to women’s fiction. Which, moving onto my next point, includes the genre of romance, a pretty major segment of the publishing industry as a whole. (By the way, that’s 39.3% of book sales according to some estimations, while other figures give romance 55% of the paperback book market.)
If you’re a dude, and/or don’t read romances, you probably have a mental image about pirates cutting ladies out of their corsets and really bad writing- and you’d be about half right. Romance has its highlights and low points, including everything from literary masterpieces to the throwaways you can get at the grocery store with titles like “The Millionaire Italian’s Lover”. But, because it’s such a big genre it straddles many other genres, so you may have a fantasy story with a romance in it, or a sci-fi story with a romance, etc… It’s a little more than the story of a romantic relationship, although that’s one of the things all romances have in common. But, as a bit of a background- the genre is unabashedly female audience dominated, including a fair deal of pandering, and romance novels generally have something to them that compliments the “romance”. In the case of 50shades, BDSM is providing the compliment, and provides the tension to drive the story and create conflict.
While everyone who is not asexual and/or aromantic likes the idea of relationships, the genre gets its power from the fact that historically, women dealt with the limitations that participating in the world can only be facilitated by the presence of a male romantic partner. Looking at the genre at its earliest days, writers like Jane Austen didn’t just want to pair off people because it was sooooo romantic, but were writing about making the sort of life choices that defined what freedoms their female characters would have. In her time period, Austen was mostly making a point about sensible matches with people you can respect. Okay, so what does Pride and Prejudice have to do with BDSM erotica?